Selected work
The body of work.
Every project here started as an artistic intention. Shows, films, campaigns, activations. All with the same lens: art and performance.
Selected creative direction and production projects by OFFROW, an independent Paris-based studio working across fashion, music, culture and emerging technology.
01 / 11
SSENSE
Le Salon des Refusés

The brief
SSENSE came to Paris for one day of Paris Fashion Week with a showroom built around seven designers. The space had to do two jobs in the same twenty-four hours: a working showroom where buyers and press could experience the collections, then a cocktail that filled the room at night. One room, one day, two different worlds.
OFFROW's role
- Event production
- Scenography
- Logistics & coordination



Event production & photography
OFFROW
Client & creative direction
SSENSE
Live performance
DJ Memphy, Smerz
Designers
Kanika Agarwal, Laura Andraschko, Merrma, Petra Fagerström, Rescha, Seconda, Stephen Jones Millinery
Service
Location
Paris, France
Year
2026
02 / 11
Christelle Kocher
for Levi's

The brief
Haute couture enters the house of denim. For three days in Paris, Christelle Kocher's couture gestures met Levi's, the most iconic denim of all, and we had the honour of shaping the space around them.
OFFROW's role
- Production
- Creative direction



Production & creative direction
OFFROW
Designer
Christelle Kocher
In collaboration with
Levi's
Service
Location
Paris, France
Year
2026
03 / 11
GQ × Condé Nast × Cartier

The brief
Editorial production for GQ: a full production mandate for a fashion shoot. The brief required holding the magazine's editorial standard across every operational layer, from pre-production logistics to on-set delivery.
OFFROW's role
- Production



04 / 11
LỰU ĐẠN

The brief
Full production & logistics for the Lưu Đạn showrooms & pop-up stores during Paris Fashion Week. We also hosted what Lưu Đạn called the "Sheisty Asian Games" during its showroom days: a group of participants playing dice games and placing bets using freshly printed Lưu Đạn currency created for the event.
OFFROW's role
- Event production
- Showroom
- Set design
- Pop-up store
- Logistics & coordination



05 / 11
PSG × Jordan
× Snipes

The brief
Three-way collaboration between Paris Saint-Germain, Jordan and Snipes. The brief required a video & photo production mandate that could capture three distinct brand identities simultaneously: sport, streetwear, and retail, and translate them into a single coherent activation visual.
OFFROW's role
- Video production
- Photo production


Video & Photo production
OFFROW
In collaboration with
PSG × Jordan × Snipes
Service
Location
Paris, France
Year
2026
06 / 11
Rivington Roi Rebis

The brief
A two-format event production: a showroom for the collection followed by a cocktail activation that tied the visual world to a physical moment. One coherent execution across both.
OFFROW's role
- Showroom production
- Cocktail production
- Set design
- Logistics & coordination



07 / 11
SONGE 00 — Trans(form)ance

The brief
A fundraising exhibition and live art performance, produced by OFFROW. Across four floors, more than 45 professional dancers each embodied a different corporate role, drawing spectators into the piece, staged across video, photography, art, and dance, alongside a short AI film on an automated screen commissioned by Trans(form)ance.
OFFROW's role
- Production
08 / 11
Moha MMZ

The brief
19-minute, single-shot live music video for Moha MMZ's album La Plage, capturing an intimate performance with friends in a dynamic take that blended cinematic techniques with raw musical energy.
OFFROW's role
- Creative direction
- Production



Creative direction & production
OFFROW
Artist
Moha MMZ
Service
Year
2024
09 / 11
Les Benjamins

The brief
Photo production for the Istanbul-born, Paris-present streetwear label. The brief required holding a high editorial standard while delivering a flexible asset bank that could travel across formats and territories.
OFFROW's role
- Photo production



10 / 11
Natacha
Ramsay-Lévi
× ECCO Kollektive

The brief
Photo production and scenography for Natacha Ramsay-Lévi's collaboration with ECCO Kollektive. A two-brand brief: the spatial concept had to hold the designer's independent sensibility alongside ECCO's material craftsmanship. Set design and full photo production delivered under one roof.
OFFROW's role
- Photo production
- Set design
- Logistics & coordination



Photo production & scenography
OFFROW
Designer
Natacha Ramsay-Lévi
In collaboration with
ECCO Kollektive
Service
Year
2024
11 / 11
Moha MMZ — Pinkman

The brief
Music video production for "Pinkman" by Moha MMZ, directed by Yonatan Griffon and shot in Les Tarterêts.
OFFROW's role
- Production
Production
OFFROW
Artist
Moha MMZ
Director
Yonatan Griffon
Service
Location
Les Tarterêts
Year
2026