What we do
Same lens. Art and performance.
OFFROW is a Paris-based creative production studio working across fashion, music, culture and emerging technology. We provide creative direction, image and film production, event production, showrooms, brand activations and AI-assisted content, from concept through execution.
Creative production, creative direction: delivered with the precision of luxury and the attitude of independents.
Image & Film
From fashion campaigns and editorial series to music videos, branded films and AI-assisted content: creative production built around a directorial point of view. We handle concept, production, and post-production, so the creative vision survives every stage of execution.
Selected projects
PSG × Jordan × Snipes
Full video & photo production for the PSG × Jordan × Snipes activation.
Creative production, Film Edit, Grading.
Moha MMZ — Live Session
19-minute, single-shot live music video for Moha MMZ's album La Plage, capturing an intimate performance with friends in a dynamic take that blended cinematic techniques with raw musical energy.
Concept, Creative direction, Production, Post-production.
OFFROW — Generative Productions
In-house generative video campaign launching OFFROW's AI content service. We use generative tools where they expand the creative possibilities of image and film.
Production & Art direction, Photography Direction, Styling.
Event
From fashion shows and Paris Fashion Week showrooms to pop-ups, exhibitions and brand activations. We design the scenography, the sound universe, and the spatial narrative, then produce everything from the first floor plan to the last load-out.
Selected projects
PMKR — NESCAFÉ Dolce Gusto NEO
An immersive brand activation event tied to the NEO campaign: 2 days of performance, worldwide celebrities & more than 1,200 guests.
Production, Run-of-show, Technical Direction, Coordination.
LỰU ĐẠN
Seasonal showroom produced across two Paris Fashion Week sessions: Showroom & Pop-Up Store. The "Sheisty Asian Games" in the streets of Paris.
Production, Spatial design, Coordination & Logistics.
RRR123
Brand activation tying the Rivington Roi Rebis Metanoia collection to a live moment. Spatial and sound direction aligned with the visual world.
Event concept, Set design, Production, Sound brief.
Creative Direction
Creative direction, art direction, concept development and brand worlds for fashion, music and cultural projects. Sellable standalone, or as the invisible layer that makes everything else coherent. We only concept what we know can be built.
Selected projects
LỰU ĐẠN
End-to-end creative production for the brand's visual universe.
Budgeting, scheduling, event planning, spatial design and production.
Moha MMZ
Visual world: creative direction consistent across music video and live visuals.
Concept development, visual bible, art direction across all formats.
ECCO KOLLEKTIVE
Editorial shooting: translating the collection into a coherent spatial and image universe.
Concept framing, image direction, spatial narrative.
How we work
01
Creative direction only
Bring us in upstream to define the concept, the visual world and the creative direction.
02
Production only
Bring us an existing concept and we’ll make it happen, on budget and on schedule.
03
Creative direction + production
We carry the project from the first idea through physical or visual execution.
Who we work with
Clients & collaborators
OFFROW works with fashion brands, designers, artists, musicians, labels, publications and cultural organisations, from independent projects to international brand activations.
Paris & international
Paris-based, international by nature, with particular experience around Paris Fashion Week, fashion campaigns, showrooms, live events and cultural projects.